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By Jonathan Bales

Four Ways to Get Felix Jones Rolling for the Cowboys

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Jonathan Bales

With the Cowboys’ matchup with the Tennessee Titans looming, it is hard to not imagine what Dallas might look like on offense if Chris Johnson was their starting running back.  Remember, the Cowboys bypassed Johnson (and Rashard Mendenhall) for Felix Jones in the 2008 Draft.  Now, Johnson is widely considered one of the top players in the entire NFL, while Jones has failed to live up to expectations.

Jones does enough to thrill Cowboys fans and keep them wanting more–a big run here, a nice block there.  But overall, Jones hasn’t shown the adequate health or durability (even when healthy) to handle the sort of load for which many fans yearn.

Some claim that Jones isn’t built for a heavy workload, but why not?  Is it due solely to his injury history?  Because his build is that of a workhorse back, not a 10-15 touch player.  Plus, let’s not forget that Johnson–the league’s leading rusher last year–weighs just 191 pounds.

In 2010, Jones has been supremely disappointing.  But all is not lost.  Jones’ talent and unique skill set make it imperative that the ‘Boys find a way to get him on a roll.  Here’s how they can do that. . .

1.  Run more counters and tosses.

I don’t want to make it seem as though I think Jones is only an outside runner, because I don’t.  I do think he’s capable of running between the tackles with great effectiveness (I actually think his one-cut style would make him a great fit for a zone blocking scheme).

The numbers, however, say that Jones needs to run more counters.  Last year, Jones averaged 10.0 yards-per-carry on 22 counters.  Take a look at my in-depth study on Cowboys counters.

In 2010, Dallas has run just four counters (only three to Jones).  For a team that averaged 7.9 yards-per-carry on all counters last year, that needs to change.  Counters have the potential to become big plays, and we all know who the Cowboys’ home run hitter is in the backfield.

The same can be said of toss plays, which the Cowboys run infrequently.  Yes, counters and tosses are “risky” run plays that can sometimes go for losses, but the potential reward is worth the risk in most situations.  A 1st and 10 counter or toss is quite different than the same play on 3rd and 1.

And if you need visual proof of Jones’ effectiveness on counters and tosses, watch the first two plays below. . .

2.  Forget using Jones as a wide receiver.

Analysts claim the Cowboys need to use Jones out wide or in the slot to find ways to get the ball in his hands.  Maybe I’m missing something, but Jones’ is not a polished receiver.  He runs poor routes, doesn’t have particularly soft hands, and isn’t an upgrade over any of the Cowboys’ receivers.

Why replace Dez Bryant, or even Kevin Ogletree, with Jones?  Contrary to popular belief, Jones has never been a Reggie Bush-type player.  There is a way to get the ball in Jones’ hands through the air, however. . .

3.  Design more traditional screen passes for Jones.

The Cowboys don’t run a ton of screens, which is actually reason alone to run more: defenses aren’t generally anticipating them.

This season, the Cowboys have run 11 screens, but only six of those were to running backs.  Further, the ‘Boys have run only three total screens in the past two games.

Jones has been targeted on just three screens (one of which was a quick screen with Jones lined up as the ‘X’ receiver).  Of the two traditional screens, the Cowboys have gained 24 yards.  By the way, Jones was targeted on only eight screen passes all of last year.

Even though Jones isn’t a natural receiver, running screen passes is a totally different skill than lining up out wide.  There’s no real route-running involved, and he doesn’t need to have strong, receiver-like hands: he just needs to catch the ball and use his vision and speed to get downfield.  Actually, you saw the big-play potential of a screen to Jones in Houston when he scampered down the field for a huge gain (which was called back due to a needless block in the back).

4.  Add a new wrinkle to the Wildcat.

I know many readers of DCT don’t like the Wildcat (or “Razorback,” if you prefer), but I love it.  Even with the inherent predictability of the formation, it was the second-most efficient running formation for Dallas in 2009 (in terms of yards-per-carry).  That’s quite impressive considering 31.3 percent of all Wildcat plays came inside the opponent’s 10-yard line.  Here is a detailed article on why the ‘Boys should run more Wildcat this year.

The Wildcat can be even more effective if Jones is a legitimate option to receive the ball.  With him sweeping across the field pre-snap (which the Cowboys worked on in training camp), Tashard Choice will have the option to either hand it off to Jones or keep it for himself.  Even if the call is designated before the snap, the defense will have to stay honest.  Not only is the Wildcat a great opportunity for Jones to take one to the house, but his presence will also open up more running lanes for Choice.

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9 Responses to Four Ways to Get Felix Jones Rolling for the Cowboys

  1. Ross says:

    Conclusion: Garrett isn’t smart enough to use all of his weapons effectively. This should be the #1 offense in the country… but Garrett tries to be cute instead of coaching to his strengths.

  2. Chris stallcup says:

    Personally I would like to see choice get a rhythm running and Felix and barber as the two change ups

  3. Ross–I agree with your last point, but I don’t think Garrett’s failures are a result of his intelligence. He’s very smart, but perhaps “too smart” for his own good sometimes.

    Chris–I’d like to see more Choice as well.

  4. moses says:

    Felix seems to be a bit too fragile to use a lot.
    He had a couple of great plays in his rookie year, but always seems to be out due to an injury or nicked up.

    I thought Mendenhall would have been the better choice. I liked Chris Johnson that year also but did not see a lot of plays to take him early. I thought the same about Jones where he spotted McFadden during games.

    I hope he pans out, but I think we may be looking for an all around RB after Barber moves on. We have Choice, but I don’t think the Cowboy staff really likes him.

  5. I wanted Mendenhall as well, but I still think Felix has some unique skills that need to be utilized. Look for more counters and screens this week and beyond.

    And I’m not sure what the staff’s thoughts on Choice are. . .but he needs more P/T (at Barber’s expense) in my opinion.

  6. john coleman says:

    You know people have pounded on Marty B and Felix gets love for the same things. You know I’m a Choice fan and I think he would be better on screens. He seems to use and set up his blocks better. Felix does definitely need tosses. Also he can be effective on draws. He is not as easy to bring down as most think. He is actually huge for a guy with his speed.

  7. Yeah I’d go as far as to say that Jones is harder to bring down one on one (disregarding his quickness) than either Barber or Choice. Choice has superior vision and balance, though.

  8. Jason Neighbors says:

    Choice is so hungry for playing time, he’s not handing the ball off lol. Once the ball is in his hands he’s not giving it to anyone else- except maybe Deangelo Hall- Doh!!

    I don’t think Felix Jones deserves the fragile label. It’s too early. But the coaching staff seems to treat him like he’s fragile, though. It makes me wonder if they know something we don’t- like knee structural damage or something.

  9. I just think they want to make sure his efficiency is maximized, but at a certain point you need to just screw that to maximize overall team efficiency. . .and if that means 25 touches a game, then so be it.

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