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100 Fantasy Football Tips in 100 Days, Day 31: More on Public Perception

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Yesterday, I published a sample from Fantasy Football for Smart People: What the Experts Don’t Want You to Know that discussed value. Here’s more from that chapter:

Understanding Public Perception

At the heart of the value determination process for both traders and fantasy owners is a keen knowledge of public perception. Traders seek to predict which stocks will become popular among the public prior to that stock’s share price rising. Similarly, fantasy owners must recognize which players have too low of a price tag (or Average Draft Position).

Both share price and ADP are set by the public. Traders and fantasy owners must understand how the public perceives stocks and football players to enhance value. For the latter group, the worth comes in not knowing which players to draft, but more importantly, when to draft them. Remember, neither stocks nor players have inherent value; value is a reflection of both actual worth and opportunity cost, the latter trait being influenced heavily by public perception.

Not only should you be concerned with the thoughts of others in your league, but their beliefs need to be an essential component of your draft strategy. You can buy What the Experts Don’t Want You to Know for Kindle, as a PDF, or in paperback.

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