How to fix the Cowboys’ red zone offense, Part III
At Dallas News, I continued my red zone series by arguing for the value of the Cowboys’ rookie skill position players near the goal line:
I’ve spent the better part of the week examining the Cowboys’ 2012 red zone offense and suggesting ways they could potentially improve, including running more often inside the 10 and emphasizing Dez Bryant over Jason Witten. Today’s suggestion might be a little more controversial: getting the rookies involved right from the start.
Dallas made an obvious effort to select who they believed to be the best players available in tight end Gavin Escobar, wide receiver Terrance Williams, and running back Joseph Randle. While I think it’s unlikely that any of those players will make a significant overall impact in 2013, I do believe that the trio can combine for somewhere in the neighborhood of 12 touchdowns because they’re all suited to excel in the red zone.
Although Escobar has moderate 4.84 speed, you have to love his 6-6 height and nearly 34-inch arms. Height is by far the best predictor of success for tight ends, and it should serve Escobar well in the red zone. He converted 13.9 percent of his college catches into touchdowns.