One way to fix the Dallas offense
At Dallas News, I discussed one thing the Cowboys really need to do better offensively:
What does the Cowboys’ offense possess that other teams don’t? Where can they really find an advantage on game day? The answer is Dez Bryant. He’s absolutely one of the top players in the NFL—one I argued will be better than Calvin Johnson—and the Cowboys aren’t using him correctly.
Before I get into 2013’s numbers, let’s take a look back at 2012. Check out the frequency with which Bryant was targeted deep (20 or more yards downfield) in each game.
The ‘Boys had an obvious flaw in their early-season offensive attack, targeting Bryant downfield only four times in their first six games, including not at all in two-thirds of those contests. They learned from the mistake, making an obvious change to get Bryant the ball deep. And it worked.
Bryant in Games 1-6: 63.7 yards, 0.33 TDs per game
Bryant Games 7-16: 100.4 yards, 1 TD per game
Think there’s something there? I do. Bryant is so talented that he absolutely needs to be fed the ball just about every time he’s not in an obvious double-team situation.