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Running the Numbers: How much should the Cowboys target Dez?

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At DallasCowboys.com, I suggested the Cowboys need to target Dez Bryant a whole lot more.

Here’s how Bryant’s targets/game have increased over his career.

Pretty obvious trend. Despite the jump in targets, though, most people seem to agree that the Cowboys need to feed Bryant the ball even more. Even when he’s double-teamed, it seems like Bryant offers a positive expectation when he’s targeted.

Since 2010, here’s the frequency with which Bryant has been targeted per game.

The distribution here unsurprisingly resembles a bell curve. In the majority of his games, Bryant sees somewhere between four and nine targets. With those looks, he’s been able to produce at an amazingly efficient rate.

Take a look at Tony Romo’s passer rating when throwing to Bryant over the past three seasons.

This is one of the most incredible charts you’ll see on any receiver; over the past three seasons, the lowest passer rating Romo has recorded when targeting Bryant was 110.8! The Romo-to-Bryant connection that year still ranked eighth-best in the NFL. Last season, the duo was third. In 2013, they’re second behind Denver’s Peyton Manning to Demaryius Thomas.

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