When we reflect on the importance of the digital environment, we must remember that it is instead an essential means to generate sales, but not only for those who market on the internet. After all, the web is also a powerful channel to make your brand better known.
And where does Google AdWords get into this story? For starters, it’s the Adwords optimizing service (ทำ adwords which is the term in thai) that gets your business ad to appear on Google’s search engine and also on the service’s display network – that is, on partner sites.
How Does Google AdWords Work?
The success of Google Adwords among companies around the world was immediate. This result could not be different since it is advertising much more efficient than traditional media. Of course, each company has specific needs, but there’s no denying that it’s perfect for the advertiser to have a way to direct their message to who showed an interest in their services, correct?
What is Essential to Know Before You Advertise on Google Adwords?
Let’s start with the basics: create your ad. First of all, remember that this ad will appear when the user searches for a particular term, so your primary concern should be to include those words in your ad.
Easy, is not it? Sort of, because you’re going to need to buy that word from Google! This sale is made from auction, that is, with that keyword that pays more.
To ensure the quality of service, Google sets other criteria for your ad to appear in the top positions. In addition to the bid amount, the “account” enters into the relevance of the keyword and the ad quality index, which considers the following variables:
- Click-through rate;
- The relationship that the ad has with the searched keyword;
- Landing page quality.
- Is it expensive to advertise on Google Adwords?
Through Google, companies around the world have all gotten better performance from their conversions. Google represents the most significant volume of searches in the world, bringing quick and almost always relevant results to Internet users, and it makes every day that it gains more and more followers.
