If you are planning on being a seller and if you are interested in selling merchant services, you need to know the whole process of credit card selling services and even what happens once it is sold to target merchants and they start using it. This will also be useful for consumers to know how their credit card works and the steps involved in making it work perfectly and to their convenience.
Parties involved in the process
Though, the main party involved in the whole selling merchant services is the merchant who needs the service and the seller who provides it for the benefit of the merchant. But, the process doesn’t end in selling and buying; it is a continuous process and involves other parties as well. These parties may not be directly related to the process, but they are very well a part of it. Therefore, it is necessary to know who are the actors in a credit card transaction?
The very first party that is to be mentioned is the cardholder. Though the cardholder’s role is not direct in selling merchant services, it is for them that the process of selling has started. Has customers or cardholders not been interested in using their cards and wanted to stick to the usage of cash, things would have been a bit different. But, cardholders find it easier to make payment in card than to carry cash all the time. They visit their preferred bank and obtain either a credit card or a debit card from it, and then use the card to make payment for goods or services that they are enjoying.
In the second rank comes the merchant who is directly involved in selling merchant services. The service has is called ‘merchant’ service, which declares that the service is for no one else but the merchant. Merchants of any business are forced to take advantage of these services because of the customers.
Next in line comes merchant bank which provides the merchant with the devices. They appoint an ISO and he sells it to the merchants. The bank enables merchants to have an account with them and all the transactions made through the devices that have been sold to the merchant automatically get transferred to the account.
When someone is buying something online and the merchant has an online business, the payment processors connect the merchant who has accepted the payment, the bank from which the customer is trying to make the transaction, the card networks like VISA or MasterCard and then only the payment is made successful otherwise the merchant would receive a message stating the transaction has failed.
Card associations like Visa, MasterCard, and others set rates, qualifying rules, and guidelines. They connect the issuing bank and the receiving bank.
The best merchant processing company
If you are wondering ‘what the best merchant processing company to work for?’, then the end of all your wondering has come. With Shaw Merchant Company, at your service, and is registered under the North American Bancard.