In business Competitions between different brands is an inevitable part. It is not something that companies need to be afraid of infact this induces them to perform even better. Performing better not only reduces competition but also helps in growth and capturing a larger market share. Having different brands allows customers to choose from a variety of options available. If people are more attracted to your product, then it is obvious that out of so many different options it was your product that was the best for them. It not only motivates a company but also helps in producing more and better.
Competitions are also important in a sense, as you get an assurance that your product quality is worth it for the customers. Being similar with other brands and still customers preferring your products is proof that you are the most appealing to them. Every automobile mechanic can repair cars, every driver can drive a car but, there are some distinctions among them that, customers find most attractive. Creating a unique identity, brand value and, image is important in the market. With Competitions, a better opportunity is there to increase the overall value of the firm in the market.
Online presence
Through social media platforms, brands can create their online presence. It will help them create a better brand image and popularity among the people. Imagine your company being the first result on google every time people search for a product. It will imply that you are doing an excellent job to create an online presence among people in the virtual world as well. Therefore, the more Competitions present, the better your ranking will be among them. Being socially active is important, in today’s time when people are spending half of their day on the internet.
If a customer is choosing your product repeatedly over others then they are most likely to do it every time. Once people assimilate all the information and develop a taste for a product they do not want to change it. Comfort level is very important for the users and, they intend to focus on the brand that provides it to them. Along with comfort, their loyalty is also important. In addition, choosing your product every time will mean that their customers are loyal to them. Loyalty would mean trust and trusting a brand makes them choose it often.
Conclusion:
Even if the competitor brand lowers the prices or brings in some schemes, loyal customers will always choose your brand. Satisfaction and comfort level is important and customers stick to one brand always. Quality is what thrives always. Competitions cannot blind your loyal customers ever. Customer reviews and testimonials help other customers to buy the product as well. Therefore, knowing your customers well and understanding the target audience will help to promote the product better. Understanding the competition better will help the companies understand the market and niche better. So, competition is not a bad thing for business.
