Over the last couple of years, digital marketing has changed drastically. Just around ten years ago, Facebook, one of the biggest social media platforms around switched from being a platform that was reserved for college students to a platform which everyone could access. Back then, Facebook had not added features such as News feeds and timelines.
Fast-forward to today; Facebook has changed a lot. The social media platform now uses algorithms that help in filtering what a person who has an account will find most interesting. The Social media platform also has significant feature opportunities that can help people who have a business to advertise their content to their users. People who are responsible for digital marketing that includes Facebook are known as Facebook advertising managers. In this article, we highlight some of the top reasons why your business needs a Facebook advertising Agency. Using a professional Facebook advertising manager is vital to a company’s success.
Your Business Audience is Most Definitely on Facebook
Research on Facebook shows that the social media platform has a user base that is larger than China’s population. Facebook has around 1.49 billion members, globally. The site receivers 20 billion advertisement clicks per year. For business owners, the site provides them with the largest platform for advertising ever since Search.
You need to know that the audience that you seek is on Facebook somewhere, and it is just a matter of finding them. Finding this target audience is the reason why you need to have a good Facebook advertising manager.
Facebook Ads Are Cheap
Facebook advertisement is usually not expensive. Anyone who has a small online business can manage to use these advertisements to boost their site traffic. If you have a low budget, make sure that you set a daily Facebook budget that is reasonable and fits your wallet. This will make it possible not to exceed what you as an individual are capable of spending.
Get to know that if you spend around $1 per day on your Facebook ads, your advertisement will be seen by approximately 3,000 to 4,000 people that would not have seen your advertisement if you had not used Facebook marketing.
Ease of tracking your Advertisement
One of the most important things in marketing is tracking your ad campaign. Facebook marketing has been designed in such a way that helps you track your ad from start to finish. Setting up your Facebook conversion tracking is simple and is also similar to other big advertising networks.
Facebook Advertising can help your business to get noticed at a big event while earning media coverage.
We all know that Facebook is a platform that connects people from all over the world. The social media platform has added a lot for features in the last couple of years, such as Facebook Groups, Facebook pages, events, and so much more. A Facebook post can be seen by people who are members of these groups and pages; therefore, if you choose Facebook as your marketing agency, then your post will be shared in such places. Using a professional Facebook advertising manager is vital to a company’s success.